Top drinks supplier changes and partnerships: February

Birra del Borgo x UK on-trade 

AB InBev-owned Italian brewery Birra del Borgo has launched its LISA lager on draft into the UK on-trade. First unveiled in February 2018, LISA stands for ‘Lager Italiana Semplicemente Attraente’ or ‘Lager Italian Simply Attractive.’

The beer is brewed using Senatore Cappelli wheat grain from Puglia and flavoured with Italian orange peel. To celebrate its on-trade launch, the brewer teamed up with Italian food brand Crosta & Mollica, offering customers a complimentary pack of tarallini alongside a pint of LISA at selected venues.

Leonardo di Vincenzo, founder of Birra del Borgo, said: “Following LISA’s unprecedented 2018 sales growth in Italy, we’re incredibly excited to bring this perfect sessionable lager to the UK, as well as a touch of classic Italian aperitivo culture.

“We strongly believe that the genuine simplicity of Italian style and culture can be expressed also through beer, creating a new standard of quality and originality. Our premium beer – one that harks back to Italy with its distinctive Senatore Cappelli wheat – presents a refreshing choice for those who wish to explore flavour and expect quality.”

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