Top 10 most influential women in China’s wine trade

Cynthia Yang, senior manager at

It’s hard not to marvel at the scale of China’s massive e-commerce market when its annual turnover in 2017 alone amounted to US$4.26 trillion, higher than Germany’s entire GDP (US$4.21 trillion)., the retail platform of China’s biggest e-commerce company Alibaba, leads the country’s online retail scene with a market share of more than 50%, followed by, the country’s second biggest e-commerce company.

Cynthia Yang, is in charge of wine procurement at, overseeing its portfolio. As senior manager at, Yang is currently studying WSET diploma 4, and has travelled to more than 20 different wine producing countries. Yang has also worked as a wine judge for Concours Mondial de Bruxelles 2018 in Beijing.’s move on e-commerce sector be it wine or other product categories is bound to have impacts on the trade. The country’s preferential policy to grow cross-border e-commerce trade is also expected to lure more producers and wineries to sell wines directly to the mainland with reduced taxes.

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