Haut-Bailly renames second label

Château Haut-Bailly has revealed the new names of its second and third labels as well as some slight design tweaks.

The Pessac-Léognan-based estate’s second label, known as ‘La Parde de Haut-Bailly’ since 1967, is being renamed, ‘Haut Bailly · II’.

As well as a nod to the second generation of the Wilmer family that took over in the wake of Bob Wilmer’s death in 2017, it also re-introduces the ‘dot’ which was a feature of the château’s labels until 1985.

The third label, previously known simply as ‘Pessac-Léognan’ since 1987 has been rebranded as ‘HB’, in order to make it “more directly identifiable in the…range”.

The label of the grand vin remains the same. The 2018 vintage will be the first to bear these new labels.

Earlier this year, the estate announced it was investing in a major revamp of its cellars.

One Response to “Haut-Bailly renames second label”

  1. R Ross says:

    What is it with some of the French wine labels? From Champagne to Bordeaux, they have some of the ugliest labels in the world. For a country that is supposedly the style capital of the world, their packaging design is awful.

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