World Bulk Wine Exhibition heads to China

Wineries from 15 countries have confirmed their attendance at the first World Bulk Wine Exhibition in Yantai – China’s most important bulk wine city – in May.

The World Bulk Wine Exhibition (WBWE) Asia will reunite the main international wineries alongside important Asian importers to offer a platform for business, analysis and debate about new trends from the bulk wine industry.

Chile, Australia, France, Georgia, Italy, Macedonia, Moldavia, Portugal, South Africa, Spain, Ukraine, Uruguay, China, Brazil and New Zealand have already signed up for the bulk wine show, taking up 70% of the fair’s occupancy, three months prior to the actual fair.

The high occupancy signals wineries’ strong interest in China as a major wine importing country, currently ranked as the world’s fifth biggest wine importer.

The hosting city, Yantai, is known as China’s ‘City of Wine’ and the country’s most important port of entry for bulk wine. More than 80% of the bulk wine that enters China each year is via the port of Yantai. This means 135 million litres out of China’s overall volume of 170 million litres entered via Yantai, according to official data.

The exhibition will take place on 30-31 May at the Yantai International Expo Centre.

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