Top drinks marketing campaigns and news: January

Fever-Tree

Tim Warrillow (CEO of Fever-Tree) with women from the Ojwando Community wearing “malaria no more” t-shirts.

Mixer brand Fever-Tree announced a three-year, £1 million partnership with Malaria No More last month, based on the shared ambition to end malaraia.

The 2017 World Malaria Report showed an increase in cases for the first time in a decade and Malaria No More believes there is “a real danger of complacency.”

Fever-Tree’s funding will help the charity to drive forward efforts to achieve the commitment made by 53 Commonwealth leaders in April 2018 to halve malaria across the Commonwealth by 2023.

Tim Warrillow, CEO, Fever-Tree, said: “We are hugely proud to be able to extend our support to Malaria No More, for a cause so closely aligned to our roots. Tonic water’s origins lie in mankind’s centuries-old fight against malaria with quinine being given to British soldiers in India in the 19th Century to ward off malaria. To counter its bitterness, soldiers began to mix it with water, sugar and their gin rations…the gin and tonic was born.

Many of the communities where we source our ingredients experience the devastating effects of malaria and I have seen first-hand the amazing work that James and his whole team do. I am hopeful one day we will be able to raise a glass to the global eradication of this disease.”

James Whiting, CEO, Malaria No More UK, said: “Fever-Tree’s support and belief in Malaria No More UK to date has been nothing short of life changing. Their commitment to date has helped us to persuade 53 global leaders to commit to halving malaria and inspired pledges of over $4 billion.

This new partnership gives us the wherewithal and the inspiration to do everything in our power to help deliver on our ambition to be the generation that ends the deadliest disease in history.”

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