AB InBev reshuffles management team

AB InBev has appointed a new sales director for the UK, amid a reshuffle in its management team.

The brewing giant has named Martin Yntema, the country director for the Netherlands, as the new off-trade sales director for the UK and Ireland, after promoting Jerry Maguire to zone revenue management and sales intelligence director for Europe.

Yntema has worked his way up the company in The Netherlands after joined as a graduate more than twelve years.

His role in the Netherlands will be filled by Nic Bartholomeeusen, finance and planning director for the UK and Ireland, with the current head of commercial, Oliver Devon, taking over Bartholomeeusen’s finance role in the UK.

AB InBev’s new UK and Ireland president Paula Lindenberg welcomed the “new talent” of Yntema and Devon, and said both Maguire and Bartholomeeusen had delivered fantastic results, with the UK business seeing double digit growth.

“Next year will be important in maintaining momentum across our business and accelerating the success of our global brands, Stella Artois, Budweiser and Corona and newer arrivals like Bud Light and Michelob Ultra,” she said.


Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more