AB InBev reshuffles management team

AB InBev has appointed a new sales director for the UK, amid a reshuffle in its management team.

The brewing giant has named Martin Yntema, the country director for the Netherlands, as the new off-trade sales director for the UK and Ireland, after promoting Jerry Maguire to zone revenue management and sales intelligence director for Europe.

Yntema has worked his way up the company in The Netherlands after joined as a graduate more than twelve years.

His role in the Netherlands will be filled by Nic Bartholomeeusen, finance and planning director for the UK and Ireland, with the current head of commercial, Oliver Devon, taking over Bartholomeeusen’s finance role in the UK.

AB InBev’s new UK and Ireland president Paula Lindenberg welcomed the “new talent” of Yntema and Devon, and said both Maguire and Bartholomeeusen had delivered fantastic results, with the UK business seeing double digit growth.

“Next year will be important in maintaining momentum across our business and accelerating the success of our global brands, Stella Artois, Budweiser and Corona and newer arrivals like Bud Light and Michelob Ultra,” she said.


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