Top new products: December

Tovaritch! Vodka 1.75l format

Tovaritch! Vodka has released a supersized 1.75l format, featuring a newly revamped design with a fine neck, cork cap covered with transparent foil and improved lithography printing. The bigger size is intended to enhance visibility, while the extra weight will help underline the brand’s premium status. Eugenio Litta Modignani, CEO of Tovaritch! Spirits International, said: “I trust it will allow us to reach out to clubs and the duty-free segment around the world, help us to win new customers and expand across geographies.” Tovaritch! is a grain vodka produced and bottled in Russia by Geneva-based Tovaritch Spirits International.

RRP: 70cl, £20, 1.7L, £50.

Contact: Amathus Drinks, simon@amathusdrinks.com

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