Waitrose sales fall, ending longest run of growth

Waitrose’ sales fell for the first time since 2009, the latest data from Kantar Worldpanel has shown, while Aldi saw the largest year-on-year gains in its market share.

Sales at Waitrose sales fell 1%, the data revealed, the first time the retailer has seen sales fall since February 2009. This effectively brings to an end the longest run of growth for any of the bricks and mortar supermarket excluding the discounters. During its run of growth, the retailer saw its share of the market rise from 3.9% to 5.1% today.

However there was better news for Aldi, which saw its market share rise 0.9% points to 7.6% in the 12 weeks to 4 November, boosted by a 15.5% sales increase. Rival discounter Lidl also saw double-digit growth, with sales up 10.2% and market share standing at around 5.5%, a rise of 0.4%, while The Co-Op saw its seventh consecutive period of growth, with sales up 5.1%, and its share of the market rising to 6.3%.

This came despite slower overall growth in the grocery market, which saw more sluggish growth in the period, even though sales across the market rose 2.6% – an overall increase of £663 million, primarily through top-up shops- but Kantar Worldpanel’s head of retail and consumer insight Fraser McKevitt said.

Both Asda and Morrison saw continued growth, up 2.6% and 1.5% respectively, while Tesco saw more muted growth of 0.4%, coinciding with a dip in its market share. Sainsbury’s reported a sale decline, down 0.6%, offset by a positive double-digit growth in its online channel.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Events Executive

67 Pall Mall
Pall Mall, London SW1Y 5ES, UK

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more