Waitrose sales fall, ending longest run of growth

Waitrose’ sales fell for the first time since 2009, the latest data from Kantar Worldpanel has shown, while Aldi saw the largest year-on-year gains in its market share.

Sales at Waitrose sales fell 1%, the data revealed, the first time the retailer has seen sales fall since February 2009. This effectively brings to an end the longest run of growth for any of the bricks and mortar supermarket excluding the discounters. During its run of growth, the retailer saw its share of the market rise from 3.9% to 5.1% today.

However there was better news for Aldi, which saw its market share rise 0.9% points to 7.6% in the 12 weeks to 4 November, boosted by a 15.5% sales increase. Rival discounter Lidl also saw double-digit growth, with sales up 10.2% and market share standing at around 5.5%, a rise of 0.4%, while The Co-Op saw its seventh consecutive period of growth, with sales up 5.1%, and its share of the market rising to 6.3%.

This came despite slower overall growth in the grocery market, which saw more sluggish growth in the period, even though sales across the market rose 2.6% – an overall increase of £663 million, primarily through top-up shops- but Kantar Worldpanel’s head of retail and consumer insight Fraser McKevitt said.

Both Asda and Morrison saw continued growth, up 2.6% and 1.5% respectively, while Tesco saw more muted growth of 0.4%, coinciding with a dip in its market share. Sainsbury’s reported a sale decline, down 0.6%, offset by a positive double-digit growth in its online channel.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

London, UK

Awards Sales Executive – France

London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019


London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more