Molson Coors to launch cannabis drinks next year

Beer giant Molson Coors will be early out of the gates with its line of cannabis-infused drinks when cannabis edibles are made legal in Canada next year.

As reported by Bloomberg, Molson Coors plans to “secure a meaningful share” of the lucrative cannabis drinks market in Canada next year.

“We will be in a ready to go position and one of the first on the playing field as the market opens up,” CEO Mark R. Hunter told Bloomberg.

“We decided as a business that we didn’t want to be a spectator as this new market opened up – we clearly wanted to be a participant,” he added.

Recreational cannabis products like pre-rolled joints were legalised in Canada on 17 October, but edibles won’t be made legal until next year.

Hunter told Bloomberg that the cannabis market could be worth up to US$10 billion, with around 25% of its value coming from cannabis-infused, non-alcoholic drinks.

In early October Molson Coors launched Truss in collaboration with Hexo Corp, which will develop alcohol free cannabis-laced drinks for the Canadian market.

The company is currently in the research phase and will reveal details of the drinks it is developing early next year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more