Molson Coors to launch cannabis drinks next year

Beer giant Molson Coors will be early out of the gates with its line of cannabis-infused drinks when cannabis edibles are made legal in Canada next year.

As reported by Bloomberg, Molson Coors plans to “secure a meaningful share” of the lucrative cannabis drinks market in Canada next year.

“We will be in a ready to go position and one of the first on the playing field as the market opens up,” CEO Mark R. Hunter told Bloomberg.

“We decided as a business that we didn’t want to be a spectator as this new market opened up – we clearly wanted to be a participant,” he added.

Recreational cannabis products like pre-rolled joints were legalised in Canada on 17 October, but edibles won’t be made legal until next year.

Hunter told Bloomberg that the cannabis market could be worth up to US$10 billion, with around 25% of its value coming from cannabis-infused, non-alcoholic drinks.

In early October Molson Coors launched Truss in collaboration with Hexo Corp, which will develop alcohol free cannabis-laced drinks for the Canadian market.

The company is currently in the research phase and will reveal details of the drinks it is developing early next year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

Business Manager - Impulse

Australian Vintage
Croydon, UK

Decanter Awards Marketing Manager

Decanter
London, UK

Customer Development Manager - South London

Love Drinks Ltd
London, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Grenache Masters 2019

Deadline : 26th April 2019

The Tuscan Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more