Chef Marco Pierre White backs Eastender star’s gin

Marco Pierre White’s Black & White Hospitality group has signed a deal to stock a new gin brand created by Adam Woodyatt, who for the past 33 years has played Ian Beale on UK soap opera Eastenders.

Marco Pierre White and Adam Woodyatt

Neat gin, which is the creation of actor Adam Woodyatt and his wife Beverley, will now be available in six of the famed chef’s restaurant brands including Marco Pierre White SteakMhouse Bar & Grill, Koffmann & Mr White’s, Mr White’s Chophouse, Marco’s New York Italian, Wheeler’s of St James and Bardolino.

The partnership came about following a chance meeting between the pair while Woodyatt was staying at White’s Rudloe Arms hotel in Corsham, Wiltshire.

“Beverley and I found a 15th Century recipe and used that as our starting point,” said Woodyatt on creating his gin. “There was a list of botanicals but no quantities and was like a jigsaw without a picture. We tried different combinations, constantly tasting and testing until the eleven botanicals became eight.

“To sign a deal with someone of Marco’s calibre is just fantastic. His knowledge of food and flavours is just phenomenal and he’s given us some great advice.

“We’ll now look forward to rolling out the brand and supporting the venues with special events. When I can I’ll also undertake some site visits where I’ll explain the journey myself and Beverley have taken to get to where we are.”

Neat Gin contains eight botanicals which combine to offer a nose that is “both floral and woody”, with notes of “citrus and spice with a lengthy finish”.

Nick Taplin, chairman and CEO of Black & White Hospitality, added: “Gin has had something of a renaissance in recent years, giving rise to some fantastic new brands. And as we grow as a business, we’re always on the lookout for new products. Adam’s passion for gin as well as his new brand is clear to see, and we’re delighted to stock Neat Gin across our estate.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more