Aldi selling Denbies English fizz for £14.99

Discount retailer Aldi is going head-to-head with Waitrose by selling an English sparkling wine from Denbies estate for £14.99 – four pounds less than Waitrose.

Aldi has started selling Denbies Whitedowns Brut NV for £14.99 a bottle

From today, Aldi customers will be able to buy Denbies Whitedown’s Brut Non-Vintage from the Aldi website for £14.99 a bottle, while Waitrose’s website lists it for £18.99.

The Surrey sparkler is made from England’s largest vineyard in the South Downs. A blend of Chardonnay and Dornfelder, the fizz is described as being “fresh, and floral with crisp acidity and delicate spice on the finish”.

The homegrown sparkler costs more at Aldi than the retailer’s Veuve Monsigny Brut Champagne, which is priced at £11.49 a bottle.

Aldi has also started selling Denbies Whitedown’s Rosé for £14.99 a bottle, which is described as “fresh and zesty with notes of dried cranberries”.

“English bubbly has gone from strength to strength in recent times, and England is now globally recognised as making fantastic quality sparkling wines – frequently beating Champagne in a number of competitions,” Aldi’s wine advisor, Sam Caporn MW said.

“There’s been a huge increase in demand from shoppers to drink locally produced wines but it can sometimes be expensive. These bottles won’t break the bank,” she added.

According to the Daily Mail, around one in 10 bottles of wine bought in the UK is now purchased at Aldi.

In September we reported that UK supermarket Asda released an own-label English sparkling wine from Denbies priced at £25 a bottle. 

Part of the supermarket’s Extra Special range, the fizz is made from traditional Champagne grapes Pinot Noir, Meunier and Chardonnay and boasts “baked apple, citrus and complex toasty aromas”.

One Response to “Aldi selling Denbies English fizz for £14.99”

  1. onceAsomm says:

    A great way to devalue the brand and at the same time piss off a premium client. Well done Benbies!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

London, UK

Awards Sales Executive – France

London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019


London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more