Asda launches own-label English sparkling wine

Hoping to capitalise on the growing thirst for homegrown fizz, UK supermarket Asda has released an own-label English sparkling wine from Denbies in Surrey.

Part of the supermarket’s Extra Special range, the fizz is made from traditional Champagne grapes Pinot Noir, Meunier and Chardonnay and costs £25 a bottle.

Made with grapes from the 2015 vintage, Asda’s ‘Extra Special English Sparkling’ is said to boast notes of “baked apple, citrus and complex toasty aromas”, making it a great pairing for seafood and chicken.

“English sparkling has seen such incredible growth over the last year, with our customers now looking to trade-up from Prosecco to something a little more premium for special occasions,” said Asda wine buyer, Sean Aitken.

“To ensure we’re providing customers with quality sparkling, we’ve worked closely with the team at Denbies to bottle a crisp, delicious English fizz plucked straight from vines on London’s doorstep,” he added.

Denbies Winemaker John Worontschak is heartened to see the industry he’s been a part of for 30 years finally getting the recognition it deserves.

“Having been a part of the English wine industry for 30 years, it’s extraordinary to see it blossoming so quickly, with many of the world’s finest sparkling wines now straight from English vineyards,” he said.

“The Extra Special Sparkling we’ve produced for Asda is an excellent example of a high-quality sparkling wine showing all the finesse and complexity that can be obtained with careful winemaking and a temperate climate,” he added.

As summer draws to a close hopes are high for the 2018 vintage in England after Brits were treated to their hottest summer on record.

English winemakers are anticipating a bumper crop of high quality grapes, with some going as far as to predict that 2018 will be England’s best vintage to date.

English sparkling wine specialist Stephen Skelton told db in July that the 2018 growing season was the best he’s known and that he’s anticipating an “exceptionally good” vintage both in terms of volume and quality.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Old Curiosity Distillery
United Kingdom

Brand Development Executive

Manchester Gin
Manchester, UK

Senior Buyer

Speciality Drinks
London, UK

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Marketing Manager

Zonin UK
Richmond, UK

Unsigned Talent Tasting

London,United Kingdom
20th Sep 2018

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018

Almaviva Masterclass

London,United Kingdom
26th Sep 2018
Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more