Brewdog-backed distillery LoneWolf rebrands amid ‘big plans’ to expand spirits range

Brewdog-backed craft spirits brand Lone Wolf has re-branded its range of gin and vodka to “increase visibility” ahead of Christmas shopping season.

Lone Wold’s head of distillation Steven kersley said the team wanted to ensure the branding “reflected the distillery we are today. The look and feel of our bottles absolutely needed to match the craft and passion behind our spirits. Our new packaging retains everything we loved about the previous designs, with a refresh that suits the brand we have become.”

The company launched in April 2017, and aside from setting up vending machines to give out free ready-to-drink cans in east London, executives have chosen to stay away from headline-grabbing publicity stunts favoured by its sister-business Brewdog, which only today announced that it would launch the world’s first craft airline in a note to press.

LoneWolf confirmed a distribution partnership with Global Brands in January, which it hopes will increase its exposure to the market.

Thanks to its association with the brewer, it produces its own base alcohol instead of buying in a commercial neutral spirit, something only a handful of spirits companies can attest to.

The LoneWolf distillery is capable of producing 100,000 cases of spirits per year. It uses a unique ‘triple bubble still’ as well as what it claims is the tallest rectification column of any craft distillery in Europe.

“We have big plans to expand our spirits range beyond Gin and Vodka,” Kersley added, “so this design allows us to add new products seamlessly.

“Our mission to redefine the spirits category meant we needed a future-proofed design to reflect that ambition. We can’t wait to unleash our new look in the coming weeks.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory
UK

Customer Marketing Manager

Bibendum
London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Tuscan Masters 2019

Deadline : 1st July 2019

The Global Grenache Masters 2019

Deadline : 5th July 2019

Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more