Bologna gives app users beer to encourage green travel

A green travel scheme in the Italian city of Bologna has developed an app which lets users log sustainable trips in return for points which they can redeem against things such as ice cream, cinema tickets and beer.

The Bella Mossa (or good job) scheme, which was funded by both the EU and Bologna’s local government, was set up last year by urban planner Marco Amodori to encourage people to ditch their cars and travel on bike, bus or on foot.

Amodori developed an accompanying app called BetterPoints which lets users log their journeys, using the GPS tracker on their phones to ensure there is no cheating.

Over 100 local businesses have subsequently signed up to give away discount vouchers.

The scheme runs for six months each year with 3.7 million kilometres of sustainable journeys recorded last year and over 16,000 reward vouchers claimed. This year, 10,000 people have used the app.

The app also includes the option to compete with your friends and also has a ‘travel to work’ and ‘travel to school’ programmes. It shows users how much CO2 they’ve saved after each journey and a maximum of four journeys can be logged each day.

Amodori told the BBC: “For the first time we’ve been able to involve all people. Everybody will have the possibility to change a car trip into a bike trip or a bus trip and be able to get some discount for their good behaviour.

“The system of point collection is based not on the distance you travel, but on a single trip. Because it’s important that even for short trips of 1km you do it in a sustainable way”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Demand Planner

Berkmann Wine Cellars
London, UK

Northern Portfolio Ambassador

Maverick Drinks
London, UK

Senior Partner Manager - Grocery

Maverick Drinks
London, UK

Trade Marketing Executive

Lanson International UK Ltd
W1 London

Customer Services Administrator

Speciality Drinks
London, UK

Account Manager

Harviestoun Brewery
Field Based, London

Group Stock Analyst

Berkmann Wine Cellars
London, UK

Sales Operations Executive

Enotria Winecellars Ltd
London, UK

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Beer Competition

Find out this competition results !

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

Click to view more