Bologna gives app users beer to encourage green travel

A green travel scheme in the Italian city of Bologna has developed an app which lets users log sustainable trips in return for points which they can redeem against things such as ice cream, cinema tickets and beer.

The Bella Mossa (or good job) scheme, which was funded by both the EU and Bologna’s local government, was set up last year by urban planner Marco Amodori to encourage people to ditch their cars and travel on bike, bus or on foot.

Amodori developed an accompanying app called BetterPoints which lets users log their journeys, using the GPS tracker on their phones to ensure there is no cheating.

Over 100 local businesses have subsequently signed up to give away discount vouchers.

The scheme runs for six months each year with 3.7 million kilometres of sustainable journeys recorded last year and over 16,000 reward vouchers claimed. This year, 10,000 people have used the app.

The app also includes the option to compete with your friends and also has a ‘travel to work’ and ‘travel to school’ programmes. It shows users how much CO2 they’ve saved after each journey and a maximum of four journeys can be logged each day.

Amodori told the BBC: “For the first time we’ve been able to involve all people. Everybody will have the possibility to change a car trip into a bike trip or a bus trip and be able to get some discount for their good behaviour.

“The system of point collection is based not on the distance you travel, but on a single trip. Because it’s important that even for short trips of 1km you do it in a sustainable way”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Global Chardonnay Masters 2019

Deadline : 25th November 2019

The Global Riesling Masters 2019

Deadline : 2nd December 2019

Click to view more

Rioja Masters 2019

View Results

The Global Sparkling Masters 2019

View Results

Click to view more