Big Drop Brewing Co. secures Tesco listing

Tesco has made a listing deal with low-alcohol beer producer Big Drop Brewing Co. marking the independent brewery’s first major supermarket listing.

Big Drop’s stout and pale ale are now both available at Tesco Extra stores nationwide, retailing at £1.30.

The announcement comes as sales of low and no-alcohol beers have soared in recent years, experienced revenue growth of 20% between 2016 and 2017, according to figures from Kantar.

Rob Fink, the brewery’s founder, said the new listing will “make quality alcohol-free beer more accessible across the country. We want to raise the standards for low and no-alcohol beers and feedback from customers so far has been brilliant. It turns out that plenty of beer lovers have been waiting for a tasty beer that they can enjoy whether it’s a Sunday night or lunchtime.”

While many low-abv producers make de-alcoholised drinks — where a beer, wine, or spirit is fermented and distilled as normal before the alcohol is removed — Big Drop is brewed without extracting the alcohol.

Last month, the brewery secured its first nationwide listing in the on-trade, landing a deal with pub group Mitchells & Butlers.

The pub group — which owns chains like Toby Carvery and Vintage Inns, will sell Big Drop’s stout and pale ales through its city centre-focused brand All Bar One, and will also be launched through its 100-strong chain Castle Inns.

One Response to “Big Drop Brewing Co. secures Tesco listing”

  1. Hugh Townley says:

    My local Tesco began stocking on Monday and were sold out by Tuesday. They now tell me that their order, which was due to be delivered on Friday, has not arrived.

    Can Big Drop meet the demand it has created?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more