Big Drop Brewing Co. secures Tesco listing

Tesco has made a listing deal with low-alcohol beer producer Big Drop Brewing Co. marking the independent brewery’s first major supermarket listing.

Big Drop’s stout and pale ale are now both available at Tesco Extra stores nationwide, retailing at £1.30.

The announcement comes as sales of low and no-alcohol beers have soared in recent years, experienced revenue growth of 20% between 2016 and 2017, according to figures from Kantar.

Rob Fink, the brewery’s founder, said the new listing will “make quality alcohol-free beer more accessible across the country. We want to raise the standards for low and no-alcohol beers and feedback from customers so far has been brilliant. It turns out that plenty of beer lovers have been waiting for a tasty beer that they can enjoy whether it’s a Sunday night or lunchtime.”

While many low-abv producers make de-alcoholised drinks — where a beer, wine, or spirit is fermented and distilled as normal before the alcohol is removed — Big Drop is brewed without extracting the alcohol.

Last month, the brewery secured its first nationwide listing in the on-trade, landing a deal with pub group Mitchells & Butlers.

The pub group — which owns chains like Toby Carvery and Vintage Inns, will sell Big Drop’s stout and pale ales through its city centre-focused brand All Bar One, and will also be launched through its 100-strong chain Castle Inns.

One Response to “Big Drop Brewing Co. secures Tesco listing”

  1. Hugh Townley says:

    My local Tesco began stocking on Monday and were sold out by Tuesday. They now tell me that their order, which was due to be delivered on Friday, has not arrived.

    Can Big Drop meet the demand it has created?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine

Digital Co-ordinator

Alliance Wine
London, UK

Argentina Breaking New Ground Masterclass Series

Manchester,United Kingdom
16th Oct 2018

Argentina Breaking New Ground Masterclass Series

Leeds,United Kingdom
17th Oct 2018

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018
Click to view more

Global Chardonnay Masters 2018

Deadline : 17th October 2018

Green Awards 2018

Deadline : 19th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more