Top 10 new products: August

Red Genie Classic

Sober Spirits, a new drinks company based in Leeds, has launched a calorie-free, non-alcoholic drink called Red Genie with the aim of adding more choice to the ever-growing non-alcoholic drinks sector. The distilled booze free spirit is made using lemongrass, ginger and other selected botanicals, and is intended to be served with tonic or over ice. According to its founders, Maxine and Andrew Douglas, the aromatic botanicals that are used to create Red Genie balance the “sweetness of the tonic to produce a dry, sophisticated ‘grown-up’ drink”, with branding designed to raise awareness to the “alcohol-free revolution”.

RRP: £28.


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