Top 10 inventive designs in wine packaging

Eufloria by Pacific Rim white wine

A trend for packaging wine in cans has picked up in recent years, with Waitrose the biggest UK retailer to have made a significant push on the format with the launch of a range of canned wines in time for the festival season this summer. The range comprises an organic rosé and a Shiraz made by Robert Eden of Chateau Maris in the Languedoc.

However Pacific Rim’s Eufloria is perhaps one of the more striking examples of a wine in a can. Based in Washington, the winery enlisted the help of artist Flora Bowley to design the label for its Eufloria aromatic white wine, with the layering of brushstrokes within the design intended to convey the complexity of the blend.

The wine itself is an off-dry, 12% abv Alsatian-style blend of Riesling, Pinot Gris, Muscat and Gewurztraminer grown in Columbia Valley, and is “slightly fizzy”.

“Eufloria was born from the idea of making a blend in a similar fashion to the beautiful art of Flora Bowley’s that is displayed on the label,” the produce says of this wine. ” Flora layers her paintings and imbues themes and harmony, we sought to emulate her style with an assemblage that is typical from the Alsace region where each variety bring a layer of complexity to the blend.”

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