Catena unveils new label design inspired by the history of Malbec

20th November, 2017 by Phoebe French

Argentina’s Bodega Catena Zapata has unveiled a new label design for its Malbec Argentino 2015 inspired by the history of its flagship variety and told through four symbolic women.

Founded in 1902 in Mendoza, Catena Wines was one of the first to bring European winemaking techniques to Argentina, pioneering the use of Malbec and vine growing at high altitudes.

At a dinner and tasting last week, held at Wandworth’s Chez Bruce, Dr Laura Catena, managing director of Catena Wines, and her sister, historian Dr Adrianna Catena, showed off the new label design for the Malbec Argentino.

With the assistance of its stockist Hedonism Wines and head chef of Chez Bruce, Bruce Poole, Laura and Adrianna took members of the wine trade and press through ten centuries of….

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4 Responses to “Catena unveils new label design inspired by the history of Malbec”

  1. Victor Honoré says:

    Wow! Far-out! I wonder what the label will look like when Cannabis-infused wines appear?

  2. Great! I love labels with a good story and simbols. It wouldn’t be suprised if other Argentinean (or other) producers start doing labels like this to copy them, no doubt Catena is a success itself.

  3. traci jaye tuttle says:

    how and where can i purchase a print of this amazing artwork to frame and hang in my bar?

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