the drinks business joins forces with the spirits business to launch The Wine and Spirits Show
The team behind The City Wine Show and Spirited London is thrilled to announce the launch of The Wine & Spirits Show, which will bring together the world’s very best wine and spirits under one roof.
The event will be open to both the trade and consumers and will take place over two days from 12-13th October in the heart of London at One Whitehall Place, part of the five-star hotel the Royal Horseguards. Targeting wine enthusiasts based in London, around 2,000 members of the general public are expected to attend, alongside members wine and spirits trade.
The Wine & Spirits Show will offer one hall dedicated to wines, and another that will be focused entirely on spirits.
Producers already set to exhibit in The Wine Hall include Consorzio Tutela Vini, Wine Trail Wales, Sud de France, Ledbury Wine and New Zealand Wine Growers.
The Wine Hall will also feature the Global Masters Zone, showcasing the top medal-winning wines judged throughout the years in the drinks business Global Masters Series.
The Spirits Hall will feature everything from gin and whisky to Tequila, rum and Mezcal, with Amber Glen Scotch, HMS Spirits and Angus Dundee Distillers already set to take part. This hall will also host The Spirits Masters Zone, which will be manned by the spirits business team and showcase the Spirits Masters competition medallists.
Both halls will feature a dedicated New Products Zone for both wines and spirits, which will showcase the hottest wines and spirits launched within the last 12 months, keeping guests up to speed on emerging trends and releases. Consumers will be asked to vote for their favourite new wine or spirits, with the winning brand set to receive a profile page in the magazine.
A Global Beer Tour zone will also offer guests the chance to sample a wide range of brews to have been judged by our expert panel as part of the Global Beer Masters, which will take place in August.
As well as hundreds on wines and spirits available to sample, the event will also offer a series of expert masterclasses, on both wines and spirits, giving guests the chance to get under the skin of Champagne with Pol Roger or delve deeper into the world of fine wine with iDealwine.
Not only do these sessions offer consumers the chance to learn more about wine or spirits, but for wine and spirits brands to showcase their products in front of an interested and engaged audience of wine and spirits lovers
Sam Sandbach, the owner of Ledbury Wine Cellar, praised previous masterclasses hosted at the City Wine Show, the same team behind The Wine & Spirits Show, for its “excellent all-round ambience” which attracted “genuinely inquisitive visitors of all age groups”.
A full schedule of masterclasses, which will be offered FREE on a first come first served basis, will be announced in due course.
The Wine & Spirits Show follows the Wine Show Chelsea, Spirited London, and The City Wine Show, a wine fair designed to encourage consumers to explore the world of wine in a relaxed environment, which has run successfully for the past two years at Stationer’s Hall in the heart of London.
“The City Wine Show was a great success for us – an intimate, but busy show that allowed us to meet a continual stream of enthusiastic wine lovers, whilst also affording the time to engage, to tell our stories and to create excitement around our wines,” said Jamie Patterson, fine wine brand manager at E&J Gallo.
Peter Kennedy, London Controller for Jägermeister added: “The team at Spirited London put on an amazing event offering Jägermeister an amazing opportunity to demonstrate the depth of the product serving Ice Cold Shots and Cocktails to trade and public guests throughout the day. The bar takeover downstairs was a massive hit and look forward to working with the team again.”
Producers that take part in The Wine & Spirits Show, by way of exhibiting, a masterclass or entering a new product, will benefit from the show’s promotion strategy, using the the drinks business – the largest international trade magazine in the world – and the spirits business’ extensive international platform.
This will include online profiles in our daily newsletter for all exhibitors, as well as through social media via Facebook, Twitter and Instagram.
Partnership with Time Out, WSET, the Institute of Women, The Hotels concierge ensure that the right people are targeted to attend.
The event will open from 1pm to 9pm on Friday, and from 1pm to 8pm on Saturday. To register for the trade event, which will run from 1pm to 5pm on Friday, please click here.
We still have a few stands available for those wishing to take part. To enquire about taking part in the show, please email Chloe.Beral@unionpress.co.uk
For more information and tickets click here.