Mirabeau to launch frozen rosé popsicles in Waitrose

Provence rosé producer Mirabeau is to launch its ‘Frosé’ popsicles in Waitrose this weekend as the UK continues its run of unseasonably warm weather.

The ice lollies will be available in selected Waitrose stores this weekend for £2.99 a pop. The frozen treats contain 8% alcohol and has been made with Mirabeau’s classic Côtes De Provence rosé, itself a blend of Syrah (60%), Grenache (35%), Cinsault (5%.)

Produced in collaboration with frozen cocktail brand Lic, the lollies contain Provence rosé and English strawberry essence. They will be available in four selected Waitrose stores – Southampton, Watford, Bluewater and Oxford Street – from Friday (13 July).

Stephen Cronk, co-founder of Mirabeau en Provence, commented: ‘’We’re excited to be launching our Frosé frozen cocktail with Waitrose, who have been such a great partner to our family business from its very first day. This ice pop is a collaboration with the young entrepreneurs Harry Stimpson and Noah Geeves, who founded Lic, now a leader in frozen cocktails with natural, quality ingredients.

“Mirabeau frosé is based on a secret recipe, combining our bestselling Classic Provence Rosé with English strawberry essence and we love this perfect marriage of summer fruit from our former home alongside wine from our new adopted country. We are sure this beautifully styled frozen cocktail will give an indulgent moment to many during this amazing summer”.

Founded in 2009 by British couple Stephen and Jeany Cronk, Mirabeau’s rosés are now available in over 50 markets with the wines among the top performers at this year’s Rosé Masters.

Both the Mirabeau Classic and Pure are available in Booths and Waitrose, while the Etoile is in Sainbury’s. The latest addition to its range, a sparkling rosé called La Folie launched in Waitrose stores in August 2017.

Waitrose now joins the likes of Sainsbury’s, Asda, Aldi and Fortnum & Mason who are all selling booze-laden lollies.

Alcoholic lolly specialist Pops has also recently launched a Pimms edition to its range containing Pimms No.1, lemonade, cucumber and mint.

Last year, UK police were forced to issue a warning to the public, stating that boozy ice lollies could lull consumers into “a false sense of security”.

Meanwhile, continuing the pink trend, Waitrose also recently entered the canned wine market with the launch of an organic rosé made by Robert Eden of Chateau Maris in the Languedoc.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Off-Trade Account Manager

Justerinis & Brooks
London, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Wine Sales Development Manager

Fuller's
London, UK

Vinitaly 2019

Verona,Italy
7th Apr 2019

The Wine & Spirits Show

London,United Kingdom
12th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019
Click to view more

The Global Beer Competition 2019

Deadline : 28th March 2019

The Global Cider Masters 2019

Deadline : 28th March 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more