Mirabeau to launch frozen rosé popsicles in Waitrose

Provence rosé producer Mirabeau is to launch its ‘Frosé’ popsicles in Waitrose this weekend as the UK continues its run of unseasonably warm weather.

The ice lollies will be available in selected Waitrose stores this weekend for £2.99 a pop. The frozen treats contain 8% alcohol and has been made with Mirabeau’s classic Côtes De Provence rosé, itself a blend of Syrah (60%), Grenache (35%), Cinsault (5%.)

Produced in collaboration with frozen cocktail brand Lic, the lollies contain Provence rosé and English strawberry essence. They will be available in four selected Waitrose stores – Southampton, Watford, Bluewater and Oxford Street – from Friday (13 July).

Stephen Cronk, co-founder of Mirabeau en Provence, commented: ‘’We’re excited to be launching our Frosé frozen cocktail with Waitrose, who have been such a great partner to our family business from its very first day. This ice pop is a collaboration with the young entrepreneurs Harry Stimpson and Noah Geeves, who founded Lic, now a leader in frozen cocktails with natural, quality ingredients.

“Mirabeau frosé is based on a secret recipe, combining our bestselling Classic Provence Rosé with English strawberry essence and we love this perfect marriage of summer fruit from our former home alongside wine from our new adopted country. We are sure this beautifully styled frozen cocktail will give an indulgent moment to many during this amazing summer”.

Founded in 2009 by British couple Stephen and Jeany Cronk, Mirabeau’s rosés are now available in over 50 markets with the wines among the top performers at this year’s Rosé Masters.

Both the Mirabeau Classic and Pure are available in Booths and Waitrose, while the Etoile is in Sainbury’s. The latest addition to its range, a sparkling rosé called La Folie launched in Waitrose stores in August 2017.

Waitrose now joins the likes of Sainsbury’s, Asda, Aldi and Fortnum & Mason who are all selling booze-laden lollies.

Alcoholic lolly specialist Pops has also recently launched a Pimms edition to its range containing Pimms No.1, lemonade, cucumber and mint.

Last year, UK police were forced to issue a warning to the public, stating that boozy ice lollies could lull consumers into “a false sense of security”.

Meanwhile, continuing the pink trend, Waitrose also recently entered the canned wine market with the launch of an organic rosé made by Robert Eden of Chateau Maris in the Languedoc.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Business Development Manager

Ellis Wines
Middlesex, Surrey, Sussex & Hampshire, UK

Sales Manager

The Old Curiosity Distillery
United Kingdom

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager - Master of Malt

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Brand Development Executive

Manchester Gin
Manchester, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018

Almaviva Masterclass

London,United Kingdom
26th Sep 2018
Click to view more

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Rioja Masters 2017

Now in its sixth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more