Mirabeau to launch frozen rosé popsicles in Waitrose

Provence rosé producer Mirabeau is to launch its ‘Frosé’ popsicles in Waitrose this weekend as the UK continues its run of unseasonably warm weather.

The ice lollies will be available in selected Waitrose stores this weekend for £2.99 a pop. The frozen treats contain 8% alcohol and has been made with Mirabeau’s classic Côtes De Provence rosé, itself a blend of Syrah (60%), Grenache (35%), Cinsault (5%.)

Produced in collaboration with frozen cocktail brand Lic, the lollies contain Provence rosé and English strawberry essence. They will be available in four selected Waitrose stores – Southampton, Watford, Bluewater and Oxford Street – from Friday (13 July).

Stephen Cronk, co-founder of Mirabeau en Provence, commented: ‘’We’re excited to be launching our Frosé frozen cocktail with Waitrose, who have been such a great partner to our family business from its very first day. This ice pop is a collaboration with the young entrepreneurs Harry Stimpson and Noah Geeves, who founded Lic, now a leader in frozen cocktails with natural, quality ingredients.

“Mirabeau frosé is based on a secret recipe, combining our bestselling Classic Provence Rosé with English strawberry essence and we love this perfect marriage of summer fruit from our former home alongside wine from our new adopted country. We are sure this beautifully styled frozen cocktail will give an indulgent moment to many during this amazing summer”.

Founded in 2009 by British couple Stephen and Jeany Cronk, Mirabeau’s rosés are now available in over 50 markets with the wines among the top performers at this year’s Rosé Masters.

Both the Mirabeau Classic and Pure are available in Booths and Waitrose, while the Etoile is in Sainbury’s. The latest addition to its range, a sparkling rosé called La Folie launched in Waitrose stores in August 2017.

Waitrose now joins the likes of Sainsbury’s, Asda, Aldi and Fortnum & Mason who are all selling booze-laden lollies.

Alcoholic lolly specialist Pops has also recently launched a Pimms edition to its range containing Pimms No.1, lemonade, cucumber and mint.

Last year, UK police were forced to issue a warning to the public, stating that boozy ice lollies could lull consumers into “a false sense of security”.

Meanwhile, continuing the pink trend, Waitrose also recently entered the canned wine market with the launch of an organic rosé made by Robert Eden of Chateau Maris in the Languedoc.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

iDealwine
Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd
London

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

International Bulk Wine & Spirits Show (IBWSS)

California,USA
25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more