Police issue boozy ice-lolly warning

15th June, 2017 by Phoebe French

Police in the UK have warned that boozy ice-lollies could lull people into “a false sense of security”.

Pops’ frozen Champagne popsicles

The frozen, alcoholic sweet treats have gained in popularity, with the warm temperatures expected to increase demand.

Aldi recently launched gin and tonic and peach Bellini flavoured ice popsicles for £2.99 a 4-pack, with high-end grocer Fortnum & Mason and frozen booze brands Pops, Cheers, Jude’s and Boozy Udders also getting in on the act.

However, traffic officers have warned that people often assume that the lollies contain just the flavouring rather than the alcohol itself.

Harry Simpson, acting inspector at the Cleveland and Durham operations unit, said: “These lollies are becoming really popular and it’s easy to forget that they contain alcohol and aren’t just flavouring.”

“On a hot summer’s day, it is easy to lose count of how many you have and then get behind the wheel of a car. If you wouldn’t consider drinking a gin and tonic or cocktail when driving, then you shouldn’t consider having one of these lollies”.

Aldi’s new ice pops both have an ABV of around 4.5%, the equivalent of a strong lager or session beer.

Joint managing director of corporate buying at Aldi UK, Tony Baines, said the discounter was “proud to bring popular products and trends to our customers whilst staying committed to our low price promise.”

James Rae, founder of Pops, which launched back in 2014 and also produces Fortnum’s pops, told db earlier this year: “We are seeing constant growth and demand which is growing year-on-year.”

“With Aldi launching their own take on our product – which we see as flattering – it will only further open the market and educate the consumer on such products. It proves that there is a wide audience and ever growing market for popsicles that contain alcohol,” he added.

After releasing ‘the world’s first frozen Champagne ice popsicle,’ containing 37% Champagne, equivalent to half a unit of alcohol, the company now produce a range of different boozy lollies, including Moscow Mule and peach Bellini, as well as frozen Champagne, Kir Royale and frozen summer cup flavours for Fortnum & Mason.

Read more:

db’s top of the boozy pops

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