Boozy pops: here comes summer!

3rd May, 2017 by Arabella Mileham

On the eve of the May bank holiday Aldi announced the launch of a new ‘premium, “adult-only” popsicle, Gianni’s Alcoholic Ice Popsicles, which it hopes will tap into the popularity of boozy pops in the event, festival and upmarket bar sector.

The retailer has launched two flavours, a Gin & Tonic “with a zing of lemon” and a Peach Bellini made from Prosecco (RRP: £2.99 per 4-pack), which both have an ABV of around 4.5%. Aldi was keen to flag up that, at under £3 per pack, its pops are around 85% cheaper than those available at Fortnums & Masons’ pops – although each pop is around 20% smaller.

Aldi’s joint managing director of corporate buying at Aldi UK, Tony Baines, said the discounter was “proud to bring popular products and trends to our customers whilst staying committed to our low price promise.”

According to James Rae, founder of pioneering popsicle brand Pops, which launched its own brand back in 2014 and also makes the Fortnum’s pops, Aldi’s adoption of the boozy popsicle is both “flattering” and evidence of the growing trend that is gaining traction across both the on-and off-trade.

“We are seeing constant growth and demand which is growing year-on-year,” Rae told db.

Originally, Pops was soft-launched into night-clubs but because the products are unique, fun, different and obviously alcoholic, Rae argues that their appeal is quite wide-spread.

“Initially we were unsure of the market’s potential as both the product concept and the category was completely new to retailers, distributors and manufacturers. But after two years of strong growth, increased demand and sales to back it up, we are seeing traction in the retail and grocery market,” Rae said.

“With Aldi launching their own take on our product – which we see as flattering – it will only further open the market and educate the consumer on such products. It proves that there is a wide audience and ever growing market for popsicles that contain alcohol,” he said.

Lydia Worsey, wine category manager from Mitchells & Butlers, which supplies Pops in around 126 of its pubs and bars, described boozy cocktails as fun, innovative and “something completely different” that engaged customers in a playful way and that could set its venues apart from our competitors.

“Pushing the boundaries and testing new products is a huge focus for us, especially in the wine category where we need to work harder than before to attract younger consumers who are looking for something quirky, instagrammable and for wine to be more accessible.”

Take a look at the some of the other contenders on the popsicle scene.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more