73% of Brits are intimidated by wine lists

A staggering 73% of Brits are intimidated by restaurant wine lists according to a new study, while 58% don’t feel they have enough wine knowledge to order with confidence.

As reported by The Express, the study of over 2,000 people, run by Californian wine giant E&J Gallo’s Dark Horse brand, found that nearly three quarters of Brits find restaurant wine tomes intimidating.

The study also found that 36% of participants weren’t sure what they had to look out for when a waiter passes them a taster of wine to try.

Encouragingly, Brits were found to spend £25 a bottle on dinner party wine, with one in ten splashing out £100 on a special occasion drop.

Disappointingly however, 29% of participants admitted to only buying wine when it’s on offer, with 23% found to be creatures of habit that always buy wine from the same country or region.

Only 18% of those surveyed bought wine specifically to match the food that they’re eating. Wine personality Joe Wadsack, co-host of BBC show Food & Drink, has teamed up with Gallo in a bid to enlighten British wine drinkers.

“It’s amazing how far a little useful information can take you. Knowing what food tastes good with what sort of wine, and more importantly why, is very useful information to have,” he said.

“This is not just because it will increase your enjoyment of your food but more importantly because you will avoid matches that don’t work. Some food and wine combinations clash and can make the food taste downright odd and we don’t want that.

“The science of food and wine matching is more about avoiding howlers than slightly improving your meal,” he added.

2 Responses to “73% of Brits are intimidated by wine lists”

  1. michael duncan says:

    This explains Brexit….

  2. My new App, Value for Money Wines Pro, coupled with a read of “How to choose wine in a restaurant” on https://www.winebehindthelabel.org/how-to-choose-wines-in-a-restaurant/, should put many people at ease when confronted by an intimidating wine list. It just needs a little homework and once you have mastered the technique, your eyes will be open to the most intriguing wines at value for money prices.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK

Accountant

Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

Spiritrade
London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Vivino
Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd
London

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020

Sangiovese Reset

London,United Kingdom
3rd Mar 2020
Click to view more