Whitley Neill trials drinkable gin mist in London

Gin producer Whitley Neill is trialling a drinkable gin mist across several locations in London this weekend, using mechanical orbs designed by experiential events company Lick Me I’m Delicious that vaporise gin.

Image: Lick Me I’m Delicious

Whitley Neill, which is owned by Halewood Wines and Spirits, is installing the gin orbs filled with different variants of its gin in three London bars to celebration World Gin Day this Saturday (9 June).

The vaporised gins will include Whitley Neill London Dry Gin (with South African inspired botanicals including Baobab and Cape Gooseberry), Whitley Neill Raspberry and Whitley Neill Rhubarb and Ginger which can be found at The Grafton, the London Cocktail Club and Jerusalem Bar and Kitchen respectively.

The mechanical orbs use ultrasonic vaporisation to create a steam of mist that can be sucked up through a straw.

Claiming to contain zero calories, the distiller will roll out more of the orbs throughout the UK if they prove a hit over the weekend.

Adam Georgiou, brand manager at Whitley Neill, said: “Whitley Neill Gin leads the way when it comes to ‘ginnovation’ and the orbs create a way for people to try the different flavours in its purest form – with an intense cloud of floating inhalable mist.”

In 2015, Bompass & Parr also experimented with alcohol mists, creating “the world’s first breathable cocktail bar” in London’s Borough Market.

Called “Alcoholic Architecture”, the pop-up bar converted spirits and mixers into clouds of mist with the help of humidifiers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

THE GREATEST ITALIAN SPARKLING WINES TASTING

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more