Eight new pink gin launches

The pink gin category has grown rapidly in recent months, with big players Diageo and Pernod Ricard both wading into the market. We round up the newcomers contributing to the pink gin craze.

Pink gin has come along way from its beginnings as a simple cocktail made popular in mid-19th century Britain. Traditionally a drink consisting of gin with a dash of Angostura bitters, garnished with lemon rind, it has now also a term used to describe a category of gin itself.

Particularly popular in Spain where the market for flavoured and coloured gins is vast, pink gin was once produced by a handful of UK producers such as Edgerton and Pinkster, which launched in 2011 and 2013 respectively.

In addition, a selection of brands also released pink expressions, for example Chase, Greenall’s, Burleighs, Eden Mill, Warner Edwards and Slingsby, while Beam Suntory’s Larios, the best-selling gin brand in Spain, brought its pink gin to the UK in 2016. 

While pink-hued gin liqueurs, such as those made by Edinburgh and Lidl’s Hortus, have proved popular, the number of pink gins on the market has grown considerably in the past six months, influenced by big players Diageo and Pernod Ricard entering the category.

Speaking to the drinks business earlier this year, co-founder of Pinkster Will Holt believes the recent launches are “a positive thing for pink gin”.

He added: “I think this recent investment has established pink gin as a proper sub-category when it wasn’t before. It now has financial muscle behind it. Now there’s desire from the on-trade to have a pink gin in their portfolio”.

Holt drew attention to the different price points of brands entering the category, with ‘premium’ Pinkster retailing for £35 for 70cl, compared to Gordon’s pink at £14 and Beefeater pink at £20.

While some may feel it is all about the colour, Holt believes that consumers are choosing pink gin for its flavour profile too.

He told db: “A bar that we work with told me that a customer came in and asked for a pink gin. They were given one, but later called over the waiter to inform him that this wasn’t the one they usually had. Afterwards, they were served a Pinkster and they recognised the taste,” said Holt.

Mixer brands also haven’t shied away from the colour, with Fever-Tree producing a pink aromatic angostura bark tonic water and Fentimans making a pink grapefruit tonic water.

Scroll through to see the recent entries to the pink gin category.

A more in-depth analysis of the recent high profile gin launches, and their effect on the market, will appear in the July issue of the drinks business magazine. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Group Stock Analyst

Berkmann Wine Cellars
London, UK

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Sales Operations Executive

Enotria Winecellars Ltd
London, UK

Brand Manager Marketing Entry Level

Distell International Ltd
London or Glasgow

Brand Manager - Maternity Cover

Hatch Mansfield
Ascot, Berkshire

Finance Manager

The Benevolent, the Drinks Industry Charity
London

Customer Service Executive

Berkmann Wine Cellars
London, UK

Trade Marketing Manager

Berkmann Wine Cellars
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

The Global Malbec Masters 2018

the drinks business is proud to announce the inaugural Global Malbec Masters 2018.

Click to view more