Champagne Lanson ramps up activity ahead of Wimbledon

In what will be its 17th year as the official Champagne supplier to the Wimbledon Championships, Champagne Lanson will once again be rolling out its much-loved tennis-themed neoprene jackets as part of its Perfect Start campaign.

The House already has a long-standing 41-year relationship with the All England Lawn Tennis Club, and in 2001 has been the official Champagne supplier to the Wimbledon Championships.

“As a brand that embodies excellence, innovation and celebrates achievements, Champagne Lanson continues to be proud of its achievements and its selective sponsorship programme and above all our association with The Championships, Wimbledon,” said Paul Beavis, Champagne Lanson managing director, UK & International.

Lanson will continue to promote its new Green Label Brut Organic as part of a wider Lanson ‘Wimbledon-themed’ marketing activation programme, which last year saw an unprecedented 133 activations around the country.

To complement its limited edition Green Label, the Champagne House will also have its Wimbledon-themed green neoprene bottle cooler jackets available to Wimbledon guests as well as in major retail outlets.‘exclusive Cuvée’

“We know that our unique style of Champagne is liked and enjoyed by customers; and due to the demand of our neoprene bottle cooler jackets last year, we will be repeating them again this year. They are fun, collectable and cherished.”

Lanson’s limited edition White Label Sec NV bottle, in keeping with the all-white clothing rule upheld at The Championships, will also be available throughout the tournament, in addition to Lanson’s Black Label, Rosé Label and Cuvée Extra Age Champagnes.

Lanson has also created an exclusive label design of its Green Label Brut Organic Cuvée to commemorate the 150th year of the All England Lawn Tennis & Croquet Club. This exclusive cuvée will be served at 150th events throughout 2018, and will only be available to members of the Club.

Lanson’s partnership with Wimbledon follows on from the Champagne house’s sponsorship of Chestertons Polo in the Park in June, which saw its larger magnum and methuselah formats break record sales, with value sales up 7%.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Old Curiosity Distillery
United Kingdom

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Brand Development Executive

Manchester Gin
Manchester, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Marketing Manager

Zonin UK
Richmond, UK

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018

Almaviva Masterclass

London,United Kingdom
26th Sep 2018
Click to view more

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

Click to view more