Champagne Lanson ramps up activity ahead of Wimbledon

In what will be its 17th year as the official Champagne supplier to the Wimbledon Championships, Champagne Lanson will once again be rolling out its much-loved tennis-themed neoprene jackets as part of its Perfect Start campaign.

The House already has a long-standing 41-year relationship with the All England Lawn Tennis Club, and in 2001 has been the official Champagne supplier to the Wimbledon Championships.

“As a brand that embodies excellence, innovation and celebrates achievements, Champagne Lanson continues to be proud of its achievements and its selective sponsorship programme and above all our association with The Championships, Wimbledon,” said Paul Beavis, Champagne Lanson managing director, UK & International.

Lanson will continue to promote its new Green Label Brut Organic as part of a wider Lanson ‘Wimbledon-themed’ marketing activation programme, which….