Non-alcoholic beer to make first-ever appearance at The Great British Beer Festival

As the UK’s interest in low-no ABV drinks grows, one of the UK’s biggest beer festivals will sell alcohol-free brews for the first time this summer.

The Great British Beer Festival will be offering an alcohol-free beer range for the very first time from Dutch-based craft brewer Braxzz.

This will be the first year that a non-alcoholic beer range will be available at the festival, which has been running since 1977.

Catherine Tonry, the festival’s organiser, said that the non-alcoholic category has expanded rapidly in the past two years, resulting in “fantastic innovations in the sector and a much wider range of styles and flavours than ever before.”

“Alcohol-free beer has become increasingly important in recent years,” she said, “and thankfully brewers have been keeping pace with consumer demands.”

“We are thrilled to provide an alcohol-free alternative to festival-goers who cannot, or choose not to drink.”

A recent newcomer to Europe’s craft beer market this year, Braxzz currently sells both low and no-ABV beers, including a low-alcohol Session IPA and amber ale, both with 0.2% ABVs, and a non-alcoholic porter.

Visitors will have the chance to sample the Dutch brewer’s core range throughout the festival week.

Global alcohol consumption has been in decline for some years now, leading a a number of supermarkets and retailers have boosted their non-alcoholic offerings in the drinks aisles.

Retailers such as Tesco, Lidl, Aldi and Marks & Spencer have all launched their own low alcohol wine range, while brewing giants Heineken, AB InBev and Carlsberg have been developing their non-alcohol offerings.

London now has two breweries dedicated to the production of low and no-alcohol beers (Nirvana and Big Drop) while newcomer Small Beer Brew Co., which brews beer between 0.5% and 2.8% ABV, has already struck deals with retailers Whole Foods and Majestic.

Braxzz’s James Leary said that he hopes his team’s presence will “give another option to anybody who will not be drinking but still want to taste craft ale.”

“Our range is set to improve and expand over the coming months and I look forward to being able to offer this category to visitors throughout the week.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Rioja Masters 2018

Deadline : 26th October 2018

The Global Pinot Noir Masters 2019

Deadline : 1st November 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more