Brewdog appoints Coca-Cola financier as new CFO
Brewdog has hired a former finance worker at Coca-Cola as its new chief financial officer.
Jason Marshall, who spent 20 years at the drinks giant and will leave his current role as VP to join the brewer, was instrumental in the delivery of Coca Cola’s business plans for the 2012 London Olympics and helped to create Coca Cola European Partners, the world’s largest independent Coca Cola bottler.
Marshall will be responsible for managing Brewdog’s financial structure as the craft beer firm continues to expand in the UK and overseas.
Brewdog founder James Watt told the National that Marshall’s experience working in a multinational business : “is exactly what we need at this juncture in the BrewDog journey.
“His proven emphasis on fostering a positive team culture aligns with our mission of being the best company to work for. Jason will play a crucial role amongst our senior team in ensuring we never lose sight of this.”
Marshall added: “You can’t help but be impressed with BrewDog’s track record over the last ten years.”
Since launching in Aberdeenshire in 2007, Brewdog has grown from a microbrewery to a craft beer giant, with 50 BrewDog bars in its portfolio: 33 in the UK, one in the US, one in Australia, one in Brazil and 14 across Europe and now has plans to open a ‘craft beer hotel’ at its headquarters in Scotland.
It is currently planning to open a brewery in China, its second largest international market, in order to capture the country’s growing appetite for premium beer, and also confirmed a new brewery in Australia in February.