2018’s Drinks Business Awards: profiling the recipients

Online Retailer of the Year


The Whisky Exchange

Our judges were unanimous in their praise for The Whisky Exchange and its tireless pursuit of innovation and growth – its retail sales are up by 25% year on year. Our judges deemed TWE’s level of service and personalisation to be unrivalled and praised its growing wine focus and strong Champagne sales. “Sukhinder and his team’s passion for The Whisky Exchange comes across strongly and the firm seems to be in permanent revolution mode,” said one judge.

The whisky specialist has grown its offering to 12,500 different beers, wines and spirits, including over 3,000 different Scotch references. The company’s wine range meanwhile, has grown by 50% in no small part due to the input of its head of buying, Dawn Davies MW, which contributed to a 49% uplift in wine sales.

Special commendation

Master of Malt

Our judges commended Master of Malt for its excellent, easy to navigate website, high level of consumer engagement, incredible spirits selection and personalised Drinks by the Dram service, which offers consumers the chance to try over 6,000 different miniatures. The company has grown its spirits offering to over 10,000 different lines, including 2,600 whiskies, 1,000 gins, 650 rums and 300 beers. The extensive offer has contributed to Master of Malt’s most profitable final quarter last year since it launched.


• Master of Malt

The Whisky Exchange

Virgin Wines Online

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