Eight of the best drinks-related April Fools

Chilgrove Spirits – Juniper Fresh Gin & Tonic Toothpaste

Chilgrove Spirits launched the UK’s first G&T toothpaste this weekend, described as “a unique and gently abrasive compound made entirely from grapes”.

The distiller, known of its grape-based gin, said that the toothpaste comes in at 44% ABV and will be exclusively available from wine and spirits merchants in the UK.

Developed alongside Dr Fay Loposali from Axho Laboratories (rearrange the letters for another topical pun) the toothpaste includes a juniper-led collection of botanicals and will leave your mouth feeling gin-fresh for up to 12 hours.

Co-founder of Chilgrove Spirits, Christopher Beaumont-Hutchings, added: “Whilst researching a new series of breakfast cocktails we sampled a very broad range of our customers and discovered that whilst mint is a flavour that appealed to some in the morning, the vast majority would far rather start their day with the refreshing taste of a Gin & Tonic. Further research suggested to us that many workplaces in the UK have traditionally taken a negative view of their employees coming to work emanating an aroma of gin. From there, the solution of a Gin & Tonic toothpaste just seemed obvious to us, we’re genuinely staggered that there aren’t similar products already on the market”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Regional Sales Manager (London)

Ian Macleod Distillers
London, UK

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Manager UK & Europe

Australian Vintage
London, UK

Sales Account Manager

Matthew Clark
Reading, UK

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

International Bulk Wine & Spirits Show (IBWSS)

25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more