Top April Fools 2017

Pinkster Gin unveils £10,000 Diamond Edition bottling

Pinkster Gin pretended to bring out the bling this year with the release of a super premium gin, inspired by the sale of The Pink Star diamond. Edible gold leaf was added to the raspberry-infused £10,000 bottling, all topped off with a diamond encrusted stopper.

Will Holt, marketing director at Pinkster, stated that the £10k gin actually presented excellent value for money.

“This colossal rock is expected to exceed £48 million at auction, making our £10,000 bottle seem extremely affordable.

“The gin may be temporary but diamonds are forever.”

With the world’s most expensive gin crown (at £5,000 for 9 litres) currently residing with Surrey distillery Silent Pool, Pinkster’s hoax probably fooled a few!

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