Eight of the best drinks-related April Fools

Master of Malt – Building its own ‘cutting-edge’ distillery

Spirits retailer Master of Malt announced the construction of its own whisky distillery on 1 April using “cutting-edge 3D and 4D printing technology”.

“We’ve always dreamed about having our own whisky distillery, and have also closely followed innovations in other industries,” said Jake Mountain, Master of Malt project and distillery manager.

“In many ways our passion for both drinks and technology meant reaching this point was inevitable, but it’s still required a lot of dedication and hard work from the whole team”.

The retailer also unveiled that it was experimenting with 4D whisky production.

Lead additive engineer Avi Pernrit explained, “4D printing sees programmable 3D-printed materials change over time when exposed to predetermined stimuli such as heat or light. This revolutionary technology means the distillery can control variables of whisky production like never before, and create entirely new spirit styles”.

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