What can you expect at ProWein this year?

ProWein takes place in Düsseldorf this month, and, in addition to wine, will shine a light on craft spirits, beers and ciders this year. To help you make the most of the show, we’ve rounded up the event highlights to look out for.

Anyone working in the drinks trade will know that ProWein is an unmissable opportunity to connect with key players in the world of wine, spirits, and, for the first time this year, beer. The annual pilgrimage to Düsseldorf has become a firm fixture in the global drinks trade’s calendar over the past two decades, and this year’s show is no exception.

Pitching up in the colossal halls of Messe Düsseldorf for its 25th edition, this year’s show will host some 6,700 exhibitors from 60 countries and around 60,000 visitors – which last year included rock star Sting and his film-producer wife, Trudie Styler – who descend on the city each year for three days of targeted networking, tastings and conferences. The sheer size and scale of what is a truly global event sets it apart from many wine trade shows, offering a unique opportunity to connect with producers in all key markets in one fell swoop, with Old World giants and emerging wine regions sharing the floor with beer, saké and spirits specialists.

“I’ve been working with ProWein for six years, and I truly believe that wine, beer and spirits is one of the most interesting industries to work in,” says Marius Berlemann, global head of wine and spirits for the exhibition.

“It’s a very fragmented industry, which is why events like this are so important for building a network. We say it’s the world’s leading show but that doesn’t mean we sit back. We’re more active than ever. We have excellent coverage in Europe, but the US also remains one of our key markets, as well as Australia and New Zealand. We’ve made huge progress in that respect.

“It’s not just about the number, but also the quality of our visitors. Düsseldorf is known for its big industrial shows, but in terms of visitors ProWein is much larger than any others in the city”.

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Returning for 2018 will be ProWein’s ‘special focal points’, including its Champagne Lounge and organic wine area in Hall 13. Here, visitors will find all relevant organic associations from Germany, Italy and France, as well as numerous individual exhibitors from around the world. There will also be its Organic World show – a separate section dedicated to winemakers with a focus on organic viticulture and wine production. The organic area will also boast a matching catering concept – the Organic Lounge – as well as a dedicated lecture area.

Hall 9, meanwhile, will boast an extended and diverse line-up of ranges, with all exhibitors from abroad now set to be presented here. Overseas groups include those outside of Europe, with Australia, Argentina, Chile, Canada, New Zealand, South Africa and the US recording particularly large increases in exhibitor numbers for 2018.

A special Packaging & Design show will take place in Hall 13, highlighting the current trends and developments in packaging, while the main tasting area in Hall 17 will host more than 500 wines as part of the Mundus Vini spring wine tasting – a competition judged by an expert panel of oenologists, critics, sommeliers, specialist retailers, and restaurateurs – alongside a series of themed tastings, seminars, market briefings and presentations.

“We are looking at another record-breaking show in terms of countries being represented, and are also looking at a record-breaking visitor count,” adds Berlemann. “This year there will be 6,700 winemakers – 100 more than last year. We have the same gross amount of space, and have managed to get more exhibitors into that, which is great”.

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