Unseen Andy Warhol labels released by Napa winery

Napa Valley winery Cuvaison has launched a new series of wines with ‘forgotten’ labels designed by Andy Warhol, who once said the original labels were “lousy”.

The collaboration apparently began in early 1980s after Warhol was served a bottle of the Napa Valley Cuvaison wine at a dinner party in Switzerland hosted by his friend and the winery’s owner, Alexander Schmidheiny. 

When Schmidheiny asked what Warhol thought of the wine, Warhol replied, “What a lousy label,” and suggested a redesign.

Commissioned by Cuvaison, Warhol took polaroids of grapes in a variety of patterns to create over 50 unique silkscreen prints for Cuvaison labels. The designs, however, were then forgotten about and left in a drawer until now. 

Thirty-five years on, Cuvaison, in association with The Andy Warhol Foundation for the Visual Arts, has released the first limited-edition set of the ‘Andy Warhol by Cuvaison Collection’.

The ‘Series One’ range is now available in Hong Kong and consists of a 2014 Chardonnay from Carneros and a 2014 Bordeaux blend from Brandlin Vineyard in Mount Veeder. 

“While the Foundation has had the privilege of working with many brands including Dior, Dom Pérignon, Perrier and Absolut, among others, Andy Warhol x Cuvaison is uniquely authentic because Warhol himself created the artworks used for the project with the intention that they be considered as labels for Cuvaison. The Foundation is delighted to work with Cuvaison to finish what Andy started,” said Michael Hermann, director of licensing of the Andy Warhol Foundation for the Visual Arts.

The collection is available at Kedington Wines at HK$1,850 per set.

Born in 1928, Warhol is considered a pop-art icon and is famous for exploring pop culture using popular brands such as Coco-cola and celebrity images. Warhol died in 1987 due to complications during gallbladder surgery, which had become part of a routine for his later life after being shot by feminist Valerie Solanas in 1968.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Brands Sales Executive

Woolf Sung Ltd
London, UK

International Logistic Manager

Wine Source
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

19th May 2018

db Awards 2018

23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more