Trade talk: Top tips for a successful ProWein

The importance of a united front

Yael Gai, international sales and marketing manager, Golan Heights: “Golan Heights Winery has been honored to participate at ProWein for over 15 years. In recent years, as the exhibition took its place as the most important wine show in Europe, we reached out to leading Israeli wineries from Galilee to establish a joint Israeli presence. The goal of the Israeli stand is to expose wine professionals to the unique terroir that is found in Israel; to ignite an interest in the many quality wineries in the Galilee region; and to share the long history of winemaking in Israel. This year we will be showcasing our newly released Hermon Rosé, Yarden Petit Verdot, Yarden Pinot Gris, Gamla Tempranillo and Gamla Viognier Chardonnay. ProWein is an excellent place to meet our importers from around the world. It also gives us the chance to be in direct contact with our European customers including wine shops, restaurants, and buyers. The exhibition is a wonderful opportunity to taste different wines from around the world and see what’s new in the industry.”

Alessandro Niccolai, Europe sales director, Banfi: “Germany is one of our top markets, and ProWein is an important occasion for meeting our clients and importers from all over the world. As in previous years, we have a space at our German agent booth, Brand Compendium (Hall 16/A04). This is very strategic, because potential German clients will look for the brand, and it is fundamental to them who represents it, in terms of logistics, service and all the practical aspects of supporting the brand. We hope to have the opportunity to strengthen our business relationships with key clients and find out about new opportunities that the fair will surely present. This year we celebrate our 40th anniversary, so the fair will be the first occasion in 2018 to meet our international partners and share with them our plans for the year.”

Euan Mackay, commercial director, Symington Family Estates: “Symington Family Estates will be heading back to Düsseldorf in March for its annual rendezvous at ProWein. As in previous years, we’ll be joining fellow members of the Primum Familiae Vini on their joint stand (A40, Hall 11) to meet new and existing partners from around the world. This year, we are particularly excited to be presenting a series of new initiatives, including a step change to Dow’s approach to the Aged Tawny Port market, a fresh look at Warre’s Otima, new Graham’s Single Harvest Tawnies and the release of the latest vintages of the Symington’s range of still wines from the Douro Valley, including a complete overhaul of the company’s main Douro DOC wine brand, Altano. Members of the Symington’s commercial team will be present, together with Dominic Symington and his nephew, Robert, who will be visiting ProWein for the first time.”

Gerardo Alonso, marketing manager, Grupo Faustino: “ProWein is one of our biggest events and meeting points for our worldwide importers and distributors. It’s a unifying moment where we can introduce new vintages and launches. This year we have an array of exciting new wines, from our Faustino Icon Edition to our new Faustino organic Tempranillo. Additionally, we will present the 2017 vintage of our whites and rosés from Campillo to our Marqués de Vitoria and Portia wineries. It’s also a great moment to present new label designs and all marketing and communication initiatives. Visit our stand G57 in Hall 10 to discover more.”

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