China grants 10 year renewal of ‘Scotch whisky’ trademark

1st February, 2018 by Lauren Eads

The ‘Scotch whisky’ trademark, along with its Chinese translation (苏格兰威士忌), has been renewed in China, protecting the Scottish export from imitations for a further 10 years.

The term ‘Scotch whisky’ will be protected in China for a further 10 years

The Scotch Whisky Association (SWA) applied for the renewal, which was granted as SWA Chief Executive, Karen Betts, joined the Prime Minister Theresa May on a three-day trade visit to China. It means that the term will benefit from protection, discouraging misuse of the name on locally produced fakes and imitations, until 2028.

Since securing trademark protection in 2008, the SWA has worked closely with the British Embassy and Chinese authorities to crack down on locally produced spirits falsely described as “Scotch”.

So far, it has dealt….

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