Marie Brizard expands presence across the Americas

French wine and spirits producer and distributor, Marie Brizard Wines & Spirits (MBWS), will roll out expansions across the Americas bolstered by strong sales in the domestic and duty-free markets in 2017.

The expansions will cover its brands including Marie Brizard liqueurs, Gautier Cognac, Sobieski Vodka, William Peel Blended Scotch Whisky and, new to travel retail, Fruits & Wine by Moncigale, in the US, Canada, South America and The Caribbean, according to the company.

In the US, Marie Brizard liqueurs has unveiled six new flavors including Elderflower, Yuzu, Jolie Cherry, Pink Grapefruit, followed by Finesse Orange and Banana (in early 2018) to strengthen its portfolio. The new flavours along with the Gautier Cognac range will be showcased in Orlando this year at the Summit of the Americas.

Meanwhile, it’s also teaming with the USBD (US Bartenders Guild) to educate bartenders on the brand in eight key states throughout 2018.

The brand’s Gautier will also see its distribution expand to five new states in the US this year, including Illinois and Georgia. Its vodka brand, Sobieski, remains the 9th imported vodka in the states, according to the company.

Its William Peel blended whisky range is another high performer. Last year saw MBWS brands grow strongly with Shopping China in Paraguay.

“William Peel is proving to be rather a star performer,” says MBWS Global Travel Retail director Kevin Baker.

“It’s really finding a niche; as well as its excellent performance with Shopping China, the brand is performing very well in Iquique Chile with Vierci which has listed both Double Maturation and Honey expressions”.

This year William Peel will be launched in Mexico, along with Sobieski Vodka and Fruits & Wine, plus several other South American countries including Colombia, Honduras, Nicaragua and Dominican Republic.

“We’re very hopeful that this will lead into some key airport listings for the brand within the region,” Baker added.

Additionally, Fruits & Wine by Moncigale, a new line for MBWS in the Americas, will make its debut appearance with Compania de Indias on the Uruguay/Brazil border at Rivera. The range has 11 flavours and claims to have have fewer calories and a lower alcohol content than rosé Champagne or traditional wines.

In the Caribbean, the whole MBWS portfolio has recorded a 152% jump in sales in Trinidad and Tobago. Marques Del Puerto Rioja Wines were also launched in January this year.

MBWS will be the official sponsor of the famous Trinidadian carnival band – Fantasy Carnival & Entice – with Gautier Cognac, William Peel Blended Scotch and Sobieski Vodka this year.

In Canada, the LCBO (Liquor Control Board of Ontario) listed both Gautier Cognac XO and VSOP in 2017 and is to extend that with Marie Brizard Liqueurs and Gautier Cognac XO Pinar del Rio for the 2018 Christmas season.

Now the fourth leading Cognac brand in Canada with over 6% market share and a 14% growth rate last year, Gautier continues to perform well in the country and its new look presentation has been very well received, said the company.

The rebranded Sobieski Vodka will be launched during the second half of 2018 while MBWS is also working on the presence of Marie Brizard liqueurs in the on-trade throughout Canada.

One Response to “Marie Brizard expands presence across the Americas”

  1. MA says:

    They seriously need help with their label design.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

7th Feb 2019
Click to view more

Rioja Masters 2018

Deadline : 26th October 2018

The Global Pinot Noir Masters 2019

Deadline : 1st November 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more