Here are seven consumer wine trends to watch in 2018

1. China

 

China already has a global reputation for importing wine, but exports from the nation’s wineries are expected to rise in 2018 thanks to a combination of a growing reputation and increasingly adventurous consumer tastes.

“China might have historically been the proverbial dragon in the room when discussing wine,” said Euromonitor analyst Spiros Malandrakis, “but it will be the accelerating transition from luxury towards the mass market that will inform the next chapter in its evolution.”

China’s winegrowing regions are beginning to pick up international acclaim. Earlier this month, the Yantai wine region on Shandong Peninsula, home to two of China’s leading wineries – Changyu Pioneers and Great Wall – gained trademark protection from the national Trademark Office of the State Administration for Industry & Commerce, a step forward to protect locally produced wines from the region.

Malandrakis said that, while red wine will remain a dominant category in the country, the growth of diversity in wine purchases — such as increased interest in orange wines — will “provide opportunities for alternatives to make inroads, too.”

“Additionally, further reducing import tariffs and the intoxicating effect of free trade agreements will pave the way for the next wave of exporters that will follow in the footsteps of Australian wine’s roaring success in China.”

Euromonitor predicts that wines grown in New Zealand, Chile and Georgia will also become increasingly popular, and could even create a knowck-on effect which sees traditional reds and whites lose market share in favour of uncommon grape varieties and styles.

“Deciphering their core offerings could hold the key in providing clues on the styles that will rise in popularity in the short to medium term.”

2 Responses to “Here are seven consumer wine trends to watch in 2018”

  1. Roberto says:

    BurNarj , my suggestion for a new trend, -very tasty ,unique, made from natural Andalusian oranges . Its the only combination in the world of natural oranges in sparkling wine produced using patented method similar to traditional method used for champagne production.
    I don’t want to describe the pleasure of discovering unknown, new dimension of world – oranges , but believe me Burnarj its a great option.

  2. jeff says:

    Sorry, but based on my tasting, China is not ready for prime time yet. I’ve had offerings from both Changyu and Great Wall and they are not ready to take off internationally. Grace Vineyards could break out. On a recent (non-wine) work trip to China I stopped in a wine shop full of French, Italian, Australian, Chilean wines and asked for a Chinese wine. The clerk said almost under his breath: “Chinese wines are not very good, we drink these” pointing to the traditional wine producers on the shelf.

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