Seven drinks trends to watch in 2018

Is the grass greener? 

big cannabis marijuana plant detail

As legalisation initiatives gather further traction and alcohol manufacturers hesitantly embrace the rising green tide through ambitious R&D and still embryonic M&A activity, cannabis will increasingly monopolise the spotlight.

From pot to plate events to cannabis infusions and from weed pairing wine clubs to Budtenders, buzzy strains, appellations and artisanal offerings entering the industry’s lexicon, cannabis will enter the mainstream in alcohol’s semantic mantle.

Female, higher income and Hispanic consumers in the pioneering US market already appear to showcase lower rates of cannabis incidence and will be the alcohol industry’s chosen focus and de facto last line of defence but in the medium to long term symbiotic offerings will be the only viable solution.

Alcohol-free products, drawing parallels to terpenes and non-psychoactive cannabis flavour sophistication will spearhead innovation on that front, led by enthusiastic micro producers willing to take the inevitable risks and pave the way for bolder hybrid products.

One Response to “Seven drinks trends to watch in 2018”

  1. Dennis says:

    Spiros Malandrakis – wow…quite the read. As a F&B Manager for quite sometime now I really had a hard time understanding your thoughts in this article. Unfamiliar words and analogies coupled with paragraphs that made no sense. The message is lost in your translation of facts and foresight.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Account Manager

Speciality Drinks
London, UK

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Business Development Manager

Pol Roger Portfolio
London, UK

Business Development Executive – Spirits

Pol Roger Portfolio
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more