Seven drinks trends to watch in 2018

Is the grass greener? 

big cannabis marijuana plant detail

As legalisation initiatives gather further traction and alcohol manufacturers hesitantly embrace the rising green tide through ambitious R&D and still embryonic M&A activity, cannabis will increasingly monopolise the spotlight.

From pot to plate events to cannabis infusions and from weed pairing wine clubs to Budtenders, buzzy strains, appellations and artisanal offerings entering the industry’s lexicon, cannabis will enter the mainstream in alcohol’s semantic mantle.

Female, higher income and Hispanic consumers in the pioneering US market already appear to showcase lower rates of cannabis incidence and will be the alcohol industry’s chosen focus and de facto last line of defence but in the medium to long term symbiotic offerings will be the only viable solution.

Alcohol-free products, drawing parallels to terpenes and non-psychoactive cannabis flavour sophistication will spearhead innovation on that front, led by enthusiastic micro producers willing to take the inevitable risks and pave the way for bolder hybrid products.

One Response to “Seven drinks trends to watch in 2018”

  1. Dennis says:

    Spiros Malandrakis – wow…quite the read. As a F&B Manager for quite sometime now I really had a hard time understanding your thoughts in this article. Unfamiliar words and analogies coupled with paragraphs that made no sense. The message is lost in your translation of facts and foresight.

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