Seven drinks trends to watch in 2018

Do alcoholic drinks dream of electronic bartenders?

From integrated voice enabled devices allowing for seamless recommendations, shopping and educational initiatives to augmented reality labels and Near Field Communication technology transforming products into content hubs and digital touchpoints, the dawn of a brave new world is upon us.

As the historic fetishisation of nostalgia –tinged offerings reaches saturation territory while losing relevance to the ever more important millennial demographic, alcoholic drinks will go back to the future. Spectrometry sensors, voice activated decanters, smart bottles and the rise of the internet of drinks will lead to further exploration of multisensory experiences, customisation functionality and new occasions.

2 Responses to “Seven drinks trends to watch in 2018”

  1. Dennis says:

    Spiros Malandrakis – wow…quite the read. As a F&B Manager for quite sometime now I really had a hard time understanding your thoughts in this article. Unfamiliar words and analogies coupled with paragraphs that made no sense. The message is lost in your translation of facts and foresight.

  2. Mark Dunn says:

    Well none of this happened. It reads as complicated as a scientific white paper on Quantum mechanics. Maybe the author should actually go out for a drink and meet real people in a bar. More actual insight in to the industry is required.

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