Wild Card head brewer Jaega Wise appointed SIBA director

Wild Card Brewery’s Jaega Wise has been elected as a director at The Society of Independent Brewers (SIBA).

(Photo: Miles Willis/Wild Card)

Wise, a high-profile figure in the campaign against sexism in the beer industry, will join the SIBA board as a director of the association’s South East region.

The brewing boss was elected by SIBA members at the organisation’s annual regional AGM, which has around 150 members working in independent breweries, and will work alongside current directors Tom Bott, founder of Leyton-based Signature Brew, and McIntosh from Red Cat Brewing.

Bott has been elected as Chairman of SIBA South East, replacing current regional boss and Five Points Brewing boss Ed Mason.

Mason said Wise is “a much liked and respected brewer from one of the regions newer breweries.”

“I know she will do a fantastic job of representing the region’s brewers.”

Wise has spoken out in recent months about institutionalised sexism in the beer industry, calling for a ban on overtly sexualised labels on beer pumps and bottles from festivals organised by SIBA and the Campaign for Real Ale (CAMRA).

Jeaga presented a motion at the AGM for SIBA to “create & implement a more comprehensive marketing ‘Code of Practice’ for its members, to specifically include the issue of sexist or otherwise discriminatory images and language.”

This motion passed unopposed, and will now go forward for consideration at SIBA’s next board meeting in February.

Wise, who is due to speak about discrimination in the brewing world at the Manchester Beer Festival later this month, added: “I am really pleased to have the opportunity to represent the South East region.”

“We have many challenges ahead, but I’m confident with the skills, passion and love of great beer in the region, we can overcome them altogether.”


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more