NFL team to offer fans ‘teal-coloured’ beer

American football team the Jacksonville Jaguars are to offer fans beer that has been dyed teal during their playoff game against the Buffalo Bills this weekend.

An artist’s impression of what the beer might look like. Credit: WJCT News

Both teams are marking returns to the playoffs after long absences – 18 years for Jacksonville and 25 for Buffalo, in what was the longest playoff drought in the league for any team*.

Marking their return to the post-season, the Jaguars announced this week that they would be serving teal-coloured beer during their home game against the Bills on Sunday (the team’s colours are black, gold and teal).

ESPN reported that: “The special craft beer by Anheuser-Busch will be sold while supplies last. Delaware North, which handles the stadium’s concessions, also will be creating some teal food items for sale, though the company did not elaborate on what those could be.”

There are currently no pictures of what the beer will look like but hopefully it looks more appetising than the green novelty beers that re-emerge around St Patrick’s Day each year. At least the blue-green hue has the advantage of being named the “world’s favourite colour” after a survey last year.

Meanwhile, readers may remember in August last year a player on the Philaldelphia Eagles, Lane Johnson, promised to buy a beer for “everyone” if his team won the Super Bowl.

Well, Johnson may have been somewhat alarmed by his team’s subsequent performance which saw them go 13-3 and win not only their division but also the top seed in the NFC and with many tipping them to be a Super Bowl-worthy side.

Unfortunately for the Eagles but perhaps luckily for Johnson, the injury to quarterback Carson Wentz may mean Philadelphia isn’t destined for a Lombardi Trophy this time.

 

*It’s now the Cleveland Browns who haven’t been to the playoffs in 15 years.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more