Five on-trade craft beer trends to look out for in 2018

Double the Fun

(Photo: Wikimedia Commons)

High-strength beers are growing across the board, and with IPA sales rising 5% in 2017, it’s perhaps no wonder that double IPAs are particularly popular.

Sales of double IPAs nearly doubled this year, witnessing a rise of 7.3% compared to 4.3% in 2016.

Owing to their popularity, distinct flavour and high-strength, double IPAs often lend themselves to high mark-ups in UK pubs. Back in August, Borough Market craft beer pub The Rake had to defend itself after it drew accusations of “ripping off” customers by charging £13.40 for a pint of Cloudwater 8.2% ABV North West Double IPA.

The heftier price-tag hasn’t put punters off yet this year, and while retailers are also looking to expand their lower-alcohol offerings, the digital marketplace believes double IPAs will still take pride of place at microbreweries in the UK and beyond.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Demand Planner

Berkmann Wine Cellars
London, UK

Northern Portfolio Ambassador

Maverick Drinks
London, UK

Senior Partner Manager - Grocery

Maverick Drinks
London, UK

Trade Marketing Executive

Lanson International UK Ltd
W1 London

Customer Services Administrator

Speciality Drinks
London, UK

Account Manager

Harviestoun Brewery
Field Based, London

Group Stock Analyst

Berkmann Wine Cellars
London, UK

Sales Operations Executive

Enotria Winecellars Ltd
London, UK

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Beer Competition

Find out this competition results !

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

Click to view more