Five on-trade craft beer trends to look out for in 2018
2nd January, 2018
by
Edith Hancock
Double the Fun
(Photo: Wikimedia Commons)
High-strength beers are growing across the board, and with IPA sales rising 5% in 2017, it’s perhaps no wonder that double IPAs are particularly popular.
Sales of double IPAs nearly doubled this year, witnessing a rise of 7.3% compared to 4.3% in 2016.
Owing to their popularity, distinct flavour and high-strength, double IPAs often lend themselves to high mark-ups in UK pubs. Back in August, Borough Market craft beer pub The Rake had to defend itself after it drew accusations of “ripping off” customers by charging £13.40 for a pint of Cloudwater 8.2% ABV North West Double IPA.
The heftier price-tag hasn’t put punters off yet this year, and while retailers are also looking to expand their lower-alcohol offerings, the digital marketplace believes double IPAs will still take pride of place at microbreweries in the UK and beyond.