Five on-trade craft beer trends to look out for in 2018

Double the Fun

(Photo: Wikimedia Commons)

High-strength beers are growing across the board, and with IPA sales rising 5% in 2017, it’s perhaps no wonder that double IPAs are particularly popular.

Sales of double IPAs nearly doubled this year, witnessing a rise of 7.3% compared to 4.3% in 2016.

Owing to their popularity, distinct flavour and high-strength, double IPAs often lend themselves to high mark-ups in UK pubs. Back in August, Borough Market craft beer pub The Rake had to defend itself after it drew accusations of “ripping off” customers by charging £13.40 for a pint of Cloudwater 8.2% ABV North West Double IPA.

The heftier price-tag hasn’t put punters off yet this year, and while retailers are also looking to expand their lower-alcohol offerings, the digital marketplace believes double IPAs will still take pride of place at microbreweries in the UK and beyond.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Assistant

Bancroft Wines Ltd
London, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more