Five on-trade craft beer trends to look out for in 2018

Double the Fun

(Photo: Wikimedia Commons)

High-strength beers are growing across the board, and with IPA sales rising 5% in 2017, it’s perhaps no wonder that double IPAs are particularly popular.

Sales of double IPAs nearly doubled this year, witnessing a rise of 7.3% compared to 4.3% in 2016.

Owing to their popularity, distinct flavour and high-strength, double IPAs often lend themselves to high mark-ups in UK pubs. Back in August, Borough Market craft beer pub The Rake had to defend itself after it drew accusations of “ripping off” customers by charging £13.40 for a pint of Cloudwater 8.2% ABV North West Double IPA.

The heftier price-tag hasn’t put punters off yet this year, and while retailers are also looking to expand their lower-alcohol offerings, the digital marketplace believes double IPAs will still take pride of place at microbreweries in the UK and beyond.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more