Cork makers are ‘suffering from Kodak syndrome’

18th January, 2018 by Lucy Shaw

Cork producers are suffering from ‘Kodak syndrome’ and are struggling to accept that the market has moved beyond natural cork, according to one leading closures producer.

Vinventions is working towards making all of the closures in its Plantcorc range 100% plant based

During a recent visit to Vinventions’ HQ in Belgium, the company’s vice president of sales and marketing for Europe, Fabrice Chevallet, told db:

“Natural cork used to be nearly 100% of the market 20 years ago and now it accounts for around 50%. Cork makers have lost half of the market, which brings a lot of emotion with it.

“They are suffering from Kodak syndrome as the market has changed and they are having a hard time recognising these changes. We exist as a….

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