Seven forgotten drinks ads starring Hollywood A-listers

(1980) Orson Welles – Paul Masson Wines

Orson Welles famously fronted a series of adverts for Paul Masson Wines in the states throughout the 1970s, which were best known for their slogan “we will sell no wine before its time”. The adverts ran until 1981, when Welles was sacked from the role and replaced by English actor Sir John Gielgud, who together with Ralph Richardson and Laurence Olivier, dominated the British stage for much of the 20th century. It was speculated that Welles was fired after making disparaging remarks about his employer on a chat show, while it was also well reported that Welles’ weight was becoming an issue for the brand.

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