Moet Hennessy launches Clos19 in the USA

Moët Hennessy, the drinks arm of luxury good giant LVMH, is bringing its online marketplace Clos19 to the US, offering access to everything from the brand’s Champagnes and spirits, to bespoke tastings and tours around the world.

Clos19 launched in the UK earlier this year.

Clos19, which launched in the UK earlier this year is “dedicated to the art of hosting”, and aims to assist its customers in everything from wedding wines and last minute gifts to what to take to a dinner party.

Run by Stephanie Watine-Arnault, niece to LVFMH chairman Bernard Arnault, the luxury store will be initially available in New York and California from November, with a view to expanding across the rest of the nation in the new year.

Hoping to disrupt the USA’s premium drinks market, among the wine brands on sale will be Krug, Dom Pérignon, Ruinart, Veuve Clicquot, Moët & Chandon, Cloudy Bay and Château d’Yquem.

The name is inspired by the concept of the walled vineyard in Champagne, or ‘clos’, and the democratisation of Champagne in the 19th century, hence the ‘19’.

As well as offering access to LVMH’s drinks porfolio, Clos19 will also supply wine accessories, decanters, ice buckets, Krug Riedel glasses and bespoke experiences like wine tastings in with cellar masters, bespoke tasting tours of Antarctica and New Zealand, and tours of LVMH’s Champagne houses.

Clos19 also grants customers access to LVMH’s Glenmorangie whisky distillery, where you can also take par in falconry and archery lessons.

The drinks giant first launched its new lifestyle brand in the UK back in April.

Prices on the UK site range from £13 all the way up to £8,500, which will buy you a Methuselah of Dom Pérignon Rosé 2002.

There are 70 brands in the LVMH portfolio, which takes in clothes, drinks, perfume, cosmetics and jewellery. The company made €37.6 billion in revenue in 2016.

Unlike the brand’s European websites, the US platform is a marketplace model. For alcohol sales in the US, Moët Hennessy has partnered with Thirstie, a third-party beverage delivery service, to provide customers with an elevated e-commerce experience.

Sales of the Clos19 wine, champagne and spirits portfolio will be made by Thirstie’s independent retailer network.

Jim Clerkin, Moët Hennessy North America’s chief executive, said: “We are delighted that Clos19 is now launching in the U.S.”

“Clos19, through its exclusive one of a kind experiences and high-end retail platform, enables us to showcase our craftsmanship and
entrepreneurial spirit, while driving traffic to retail customers and allowing consumers to engage with our iconic champagnes, wines, and spirits brands in ways they have never been able to before.”

“At Moët Hennessy, we are continuously stretching our business model to enrich memories, inspire dreams and explore new growth opportunities which are in full compliance with the three-tier system.”

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