Here are the 10 consumer drinks trends to watch out for in 2018

9. Hybrid Tipples

More and more, beer, wine and spirits are coming together to create the ultimate tipple. Glenfiddich has begun producing some of its whisky in IPA casks, but some microbreweries have also started ageing their beer in whisky barrels.

Waitrose says we can expect more collaboration in the coming years. With beer and whisky pairing evenings popping up in bars from London to Hong Kong, it seems the love affair between the two drinks is only just beginning.

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