Brewdog launches UK recruitment drive after sales soar by 93%

Brewdog is expanding its UK sales team after the madcap brewer’s revenues nearly doubled this year.

BrewDog founders Martin Dickie and James Watt

Brewdog’s UK sales were up 93% at the end of September 2017.

The Scottish drinks maker will recruit eight sales staff across the UK for its on-trade operations, including managers in the Home Counties, Scotland and the Midlands, and a national controller, as well as three off-trade account managers.

Last month, Brewdog launched the fifth round of its crowdfunding scheme Equity for Punks, hoping to raise between £10 million £50 million in donations from beer fans.

The firm has raised more than £4 million in a matter of weeks.

The surge in investment from the brands followers mean Brewdog could surpass its minimum £10m target by Christmas.

The irreverent Aberdeenshire brewer is rapidly transforming into one of Britain’s biggest beer producers, and is bolstering its UK team as the firm looks to further its global expansion

Brewdog’s upcoming projects include building new breweries in Australia and Asia, as well as opening a further 15 bars in the UK, with a view to some becoming BrewPubs themselves.

Steve Ricketts, Brewdog’s head of UK sales, said: “Beer drinkers are increasingly savvy and they now expect flavour and character from the beers they drink and they expect their local pubs and bars to offer a rich variety of options”

Ricketts added that, as the craft beer scene continues to blossom in the UK, the drinks maker wants to “take it up a notch and bring more passionate people into the Brewdog family.”