Avatar actress Zoe Saldana to front Campari Red Diaries 2018

Renowned actress Zoe Saldana, known for her roles in Avatar and Guardians of the Galaxy, is to star in a short film called The Legend of Red Hand, directed by Stefano Sollima, as part of Campari Red Diaries 2018.

The short film will act as the centrepiece of this year’s edition of the Red Diaries and will celebrate the talent of bartenders from around the world.

Set in Milan, the birthplace of Campari, the film will follow Mia Parc, played by Saldana, in her pursuit of the perfect cocktail.

Saldana will star alongside Italian actor Adriano Giannini who plays the male lead, Davide, and Mia’s love interest.

Saldana commented: “The Campari Red Diaries campaign has a great legacy, so I was delighted to play the role of Mia Parc in The Legend of Red Hand. Mia’s character was a fascinating one to play, to portray her sheer determination to reach perfection and bringing this to life in Milan as the birthplace of Campari, the iconic Italian aperitif was very special”.

Director Sollima added: “Directing the Legend of Red Hand short movie and working alongside such talent was a pleasure. Being Italian, Campari is an iconic brand that has been present throughout my life, making it an easy choice to collaborate with. The campaign and the story allows such creativity to create a world of mystery that captivates the viewer and leaves them wanting more.”

Campari Red Diaries was launched in 2017. This year’s campaign will be launched digitally, with a red carpet premiere in Milan. The film will be hosted on Campari’s Youtube channel in 2018.

Saldana follows British actor Clive Owen who fronted the campaign last year. Other leading actors that have headlined Campari’s projects include Kate Hudson, Eva Green and Uma Thurman.

Bob Kunze-Concewitz, chief executive officer of Gruppo Campari: “This year, The Campari Red Diaries campaign takes a new and interesting turn; we are demonstrating Campari’s ambition for creating the perfect cocktail whilst continuing the celebration of talent in the art of bartending around the world.

“We are thrilled to have both Zoe Saldana, Stefano Sollima and Adriano Giannini at the heart of the movie and are looking forward to launching the full film and taking our fans on the journey to discover what lies beyond the Legend of Red Hand”.

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