What do the world’s best-selling Champagnes taste like?

4. G.H. Mumm

g-h-mumm-cordon-rouge-f1-brut-champagne

Mumm sells 7.55 million bottles annually

Label: G.H. Mumm Cordon Rouge Brut Non-Vintage
Blend (approx.): 45% Pinot Noir, 30% Chardonnay, 25% Pinot Meunier
Reserve wine (%): 30-34
Lees ageing (months): 23-26
Dosage (g/l): 8-8.9
MLF: Full
Price (RRP, UK): £30
Size (approx. annual sales, 2015): 7.55 million bottles
Cellar master: Didier Mariotti

Notable for its red stripe on the bottle and, in Champagne circles, red grapes in the blend, this Pinot Noir-dominant cuvée is both visually memorable and stylistically unique.

And, like rival big brand Champagne Moët & Chandon, Mumm has invested in quality-improvements, while tweaking its winemaking to produce a drier more precise style of fizz.

Today, drinkers can expect flavours of freshly-sliced apple, a gentle creaminess and a dry slightly chalky finish, with a touch of breadiness. This is quite a tight, bright style of fizz, despite the high proportion of Pinot in the blend.

Champagne Masters 2017 medal: Bronze

11 Responses to “What do the world’s best-selling Champagnes taste like?”

  1. Tim Ambler says:

    What champagnes were tasted other than the five reported?

  2. Great review of champagnes – but what glass was used for the tasting: the flute that was recently scorned by one house, the old fashioned saucer, or another whose name we should be told?

  3. Christine says:

    Which Champagne will you be featuring in part 2?

  4. Patrick Schmitt says:

    We use Schott Zwiesel Cru Classic white wine glasses.

  5. This trend of the consumer has occurred in Spain and in particular in the largest consumer and production region, Catalonia.
    At the moment the cavas / wines sparkling brut nature are the greater part of the offer

    Content of sugar:

    BRUT NATURE Hasta 3 g/l y sin adición de azúcar
    EXTRA BRUT Hasta 6 g/l
    BRUT Hasta 12 g/l
    EXTRA SECO Entre 12 y 17 g/l
    SECO Entre 17 y 32 g/l
    SEMI SECO Entre 32 y 50 g/l
    DULCE Más de 50 g/l

    Wines Inform Assessors, Barcelona

  6. Patrick Schmitt says:

    The top 10 are now featured in this list, with the extra five best-sellers being Canard-Duchêne, Lanson, Piper-Hiedsieck, Pommery and Taittinger.

  7. Chris says:

    Quantity and quality rarely make good bedfellows.

  8. Johan Tan says:

    I’m surprised that they didn’t include Louis Roederer in this list. But i guess they only picked the brands with more than 4 million bottles sold in 2015…

  9. Chris says:

    Yeah it’s an interesting list. Must have a price point feature or bottle caps. I would put in a big shout for Charles hiedsick,

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